Sales email inboxes are crowded. Prospects receive dozens of outreach messages every week. Most of them sound the same. Generic subject lines. Copy-and-paste templates. Vague value propositions. It is no surprise that reply rates continue to drop.
Sales email inboxes are crowded. Prospects receive dozens of outreach messages every week. Most of them sound the same. Generic subject lines. Copy-and-paste templates. Vague value propositions. It is no surprise that reply rates continue to drop.
I work in AI strategy, and Farfetch’s email marketing is a standout example of tech enhancing brand voice while boosting results. The luxury fashion platform wanted to lift engagement without losing its signature tone. They turned to
